B2B music firm Tuned World has signed an settlement to offer Lululemon with licensed music for its catalog of over 10,000 Lululemon Studio health lessons.
US-headquartered Lululemon, which generates over USD $6 billion a 12 months, was initially finest recognized for its yoga and athletic attire however has extra not too long ago expanded into health lessons – not least by way of its acquisition of linked health gadget Mirror final 12 months.
Subsequent to that launch, Lululemon launched at-home health platform Lululemon Studio, by way of which members can undertake reside and pre-recorded health lessons, accessible by way of the Lululemon Studio app and/or by way of the Mirror gadget.
In a weblog publish posted this week, Tuned World mentioned that so as to “add the right soundtracks to their health lessons”, Lululemon “wanted a dependable music administration resolution”.
To resolve that downside, Tuned World now offers Lululemon Studio with its B2B white-label playlist app for health corporations, which, says the music firm, “permits [Lululemon’s] instructors to curate playlists shortly and hassle-free”.
It additionally permits those self same instructors to seek for music by way of filters primarily based on standards akin to BPM, key, style, and different variables.
Importantly for the music business, by way of Tuned World, all music used by way of the app is absolutely licensed, whereas Lululemon will get the advantage of having the ability to model the playlisting device with its personal identification.
Lululemon Studio has teamed up with Warner Music Group for catalog already and will likely be including new music content material quickly.
Con Raso, Managing Director at Tuned World, mentioned: “We’re proud to be powering music for one of many world’s most progressive and forward-thinking corporations in health. We created that resolution throughout the pandemic with the rising demand from health corporations who wanted steering concerning music in digital exercises.
“Our mission is to make it simpler than ever for instructors to create participating content material with no authorized danger for the manufacturers. We will’t wait to assist extra health and wellness corporations present the right soundtracks to their video health exercises.”
Tuned World says its B2B resolution affords direct integration with music rights administration platform, Music Reviews, “to facilitate music writer clearances and royalties”.
As well as, Lululemon Studio makes use of Tuned World’s API to report on utilization streams to the related rights holders to adjust to their report label’s settlement and calculate royalties.
Tuned World has beforehand supplied B2B licensed digital music options to manufacturers together with Pizza Hut, UFC Final Sounds, Coca-Cola and Vodafone.
Within the second half of final 12 months, APAC-born Tuned World expanded its presence within the UK and Europe, hiring former Pandora exec, Rick Gleave, as SVP, Head of Europe & MENA.Music Enterprise Worldwide
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