Denmark-based enterprise fund BackingMinds, based in 2016, likes to assume it takes a distinct strategy to enterprise in Europe. Its new €50 million fund will intention to take a street much less travelled by most VCs, wanting “for the blind spots” conventional enterprise capital can usually miss due to typical VC herd behaviour (equivalent to investing in white males in main capital cities).
As a substitute, the brand new fund will search for corporations with excessive potential outdoors of Europe’s capital cities and entrepreneurs usually missed by conventional traders.
The funding vary of the fund might be €500,000 to €3,000,000 on preliminary investments, and throughout the entire of whole Europe, besides the UK, as a result of it being outdoors the EU.
“Sweden is much forward by way of demographic and digital transformation and we will apply many insights when on the lookout for missed alternatives in Denmark and the Nordics,” mentioned Susanne Najafi, founding father of BackingMinds, in an announcement.
The fund’s geographical focus is northern Europe, and contains LPs from Spotify, King, Supercell, and the H&M household workplace, however up to now no institutional traders.
These LPs embrace Supercell’s chief govt Ilkka Paananen, the Persson household that owns retailer H&M, and co-founder of Spotify, Martin Lorentzon. Different traders within the new fund embrace the founders of personal fairness corporations EQT and Nordic Capital, Thomas Hartwig, who’s co-founder of King — the corporate behind Sweet Crush Saga. Additionally the founders of software program firm Sinch Robert Gerstmann and Kristian Mannik, and the Olsson household behind the Stena group of corporations, together with the ferry operator.
After launching in 2016 with an undisclosed fund dimension, BackingMinds says it has since invested in 13 corporations that are both led by girls, immigrants, or lie outdoors the Stockholm area.
“It’s not about charity or variety investing, it’s about driving societal change and even out injustices by making good returns. We go straight to the answer, difficult bias and put deal with blind spots by delivering returns in corporations the place conventional traders see nothing however dangers,” added Sara Wimmercranz.
Najafi, was beforehand the founding father of greater than ten corporations, a number of of which she exited, together with Eleven, one of many largest magnificence e-tailers within the Nordics. Wimmercranz beforehand co-founded the e-commerce firm Footway, listed at First North Stockholm with a market cap of SEK 2 bn. They’re joined by companions Sara Resvik and Niklas Thörnestad.
BackingMinds claims that proof of those homogeneous networks and herd behaviour is exhibiting up within the VC knowledge which exhibits most Danish VCs solely investing in Danish startups, not additional afield, whereas immigrant founders are sometimes ignored.
Investments thus far:
● Mind Stimulation: Precision diagnostics and individualised digital rehabilitation.
● Cemvision: Re-inventing cement with a product that’s economical, environmental pleasant and technically superior.
● Combify: Building tech specialised in digitalisation and visualisation of information associated to development initiatives.
● Lingio: Business-validated language studying to enhance operational effectivity within the labour market.
● Serviceform: Makes complicated applied sciences easy and produce all of them beneath one service – for all companies.
● Skrym: A headless resolution for optimising logistics with built-in emissions monitoring.
